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10 Nov 2020

Double 11 is more than just SALE this year!

As we are approaching 11-Nov, many of us are getting notification on Double 11 Flash Sale / Promotion. From the most common Shopee and Lazada apps installed in our phone to the pop-out advertisement while we scroll through our Facebook or any other social media platform. The first introduced of Double 11 e-commerce sales was by Alibaba Group in year 2009 and has since been popularized through the internet and is now grown in many places outside China, particularly Southeast Asia.

 

 

As posted in Forbes[1], Double 11 2020 will be more than just sale as brands and retailers are eager to recover from the impact of Covid-19 and will double down on their investment on Double 11 to boost sales. Apart from that, Alibaba has also decided to create more opportunities for small and medium-sized businesses to allow more merchants to participate at home and abroad on Double 11 this year and help them recover quickly. Luxury cosmetics brands like Dior, Giorgio Armani and Givenchy aren’t new to Double 11, but this year Double 11 finally make it to penetrate into luxury apparels, accessories and even jewelries sectors. Alongside with affordable luxury brands like Coach and Michael Kors, premium luxury brands like Balenciaga, Cartier, Prada and Valentino all launched their Double 11 campaigns on Tmall.

Besides being a shopping spree season, Double 11 is also known as Single Day as the four “1”s abstractly refer to the demographic group of single people. Double 11 in China is unofficial holiday celebrates bachelors, and single people in general which has ironically become a popular date to celebrate relationships (as to “pair up singles”)[2].

 


 

To be part of this global trend, Infosyte is announcing the Double 11 7-days Flash sales campaign with our Microsoft Azure Administrator certification training where the second pax pay only @RM11 for the 4 + 1 days training ! Grab your mate and Enroll with us from this link before 11.59pm 11-Nov 2020 to enjoy the deal!

Sharing is caring, reduce the burden and double the benefit!

 

[1] https://en.wikipedia.org/wiki/Singles%27_Day

[2] https://www.forbes.com/sites/forrester/2020/11/02/what-to-expect-on-singles-day-2020/?sh=dafce9f723fe

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